Monday, March 14, 2011

Working to Level the Playing Field for Social Equity, Justice and the Environment

For More Information, Contact Mike Thornton
Social Equity Strategies (SES)

Working to Level the Playing Field for Social Equity, Justice and the Environment

Sacramento CA March 14th 2011

On March 1st, 2011, former KVMR-FM News Director and Sierra Fund Organizer Mike Thornton created Social Equity Strategies (, a media consulting and public relations firm designed to assist organizations working on social equity and justice, environmental justice and environmental issues in the Sacramento and Northern Sierra regions of California. Social Equity Strategies assists organizations with crafting "Winning Communications Strategies," garnering positive media coverage for their causes and increasing positive name recognition for their organizations.

"There are many great organizations doing important work on a myriad of issues related to social and environmental justice as well as striving for solutions to these issues that achieve social equity,” says consultant, Mike Thornton. "Most of these organizations are relatively small and don't have the staff, time and/or skills to promote the great work they're doing. Sometimes, as well, these organizations haven't really considered the importance, to their work, of getting positive media coverage. More broadly, increasing positive name recognition with the general public can not only help them achieve their programmatic goals and objectives, but in can also have a positive impact on fundraising, membership, board of directors recruitment and attracting qualified staff."

"I have nearly 30 years of experience working in social services, journalism, community organizing and advocacy. Along the way, I've had the opportunity to work with and learn from some of the best people in all of these fields." says Thornton. "Social Equity Strategies is an opportunity to put this experience to work in the service of any number of good causes. In addition it's a way to play a role in helping to build a much needed ‘progressive infrastructure.’ Equity opponents have spent the last 40 years building up an interlocking network of funders, think tanks, media outlets and supporters who work in concert to promote and enact policies that hurt many, while richly benefiting an elite minority. We need a counter movement to take back the initiative and provide an alternative narrative. Policies that are based in progressive values are better for America and the world as a whole. We can make this case, not by ‘moving to the middle,’ but by clearly articulating what we believe in and why we believe in it.”

Social Equity Strategies offers project centered consultation services and communication strategy workshops. For more information visit the Social Equity Strategies website or email

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